Acura – By Design

Another fun car treatment with our good friends at Aggressive

We built a massive 3mm LED structure—30 feet high, 120 feet long, forming a three-sided box with an additional ceiling mounted on motorized trolleys and rigged for tilting. This setup gave us precise control over reflections and lighting for each shot.

A custom TouchDesigner engine drove 10 outputs of 1920x1080, all cued from camera automation. We also developed a live LED color grading system, allowing us to paint the LED ceiling’s reflections onto the car per shot—an incredibly effective technique for dynamic, in-camera visuals.

Check out Aggressive’s page for the shoot: Vimeo

Credits:

• Creative & Production: Aggressive

• LED & Interactive Systems: SIXA

• TouchDesigner Development: SIXA