An immersive water show experience for American Express and the 2015 US Open, designed in collaboration with Momentum Worldwide.

Momentum initially approached us with several water-based projects, including this one, which evolved through multiple grand design concepts before landing on a water curtain setup on a pier—a striking balance between spectacle and logistics.

The event was built around real-time interactivity, with animation engines, sound FX, lighting, and lasers dynamically responding to players and tennis ball movement, creating a truly immersive experience.

Credits:

• Agency & Production: Momentum Worldwide

• Creative Technology & Content: Volvoxlabs

• Interactive Systems: nVoid

• Water Curtain & Effects: Mirage Water Works