Bentley GT3 R – Pebble Beach Launch

For the launch of Bentley's GT3 R Continental at Pebble Beach, we designed a custom projection mapping system to showcase the car in a dynamic and immersive way. Using TouchDesigner, we handled both the mapping and playback, ensuring the visuals seamlessly aligned with the contours of the vehicle.

The stunning animation was crafted by Aggressive.tv, bringing high-energy motion to the projection. This project was a collaboration with Momentum Worldwide and the Collective at Lair, creating a bold and striking presentation for Bentley’s high-performance machine.

Credits:

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