ESPN Formula One – Paddock Activation

At the 2021 Formula 1 US Grand Prix in Austin, we teamed up with Race Service and Sport Signage to create an electrifying paddock activation, celebrating the NBA’s 75th anniversary by blending the high-energy worlds of Formula 1 and basketball.

The setup featured a 4K LED screen backdrop and a regulation wooden basketball court floor—more than just a free-throw competition, it became a hub for interviews and conversations, drawing attention throughout the race weekend.

SIXA powered live graphics and video, amplifying the experience in real time and keeping the activation dynamic and engaging.

Credits:

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