AMEX UNSTAGED – Alicia Keys

For the launch of Alicia Keys’ self-titled album ALICIA, American Express and Momentum brought us in to develop and direct a groundbreaking XR live concert experience as part of the AMEX UNSTAGED series.

Working alongside Aggressive, we designed a three-act visual journey, with immersive 3D environments evolving in real time across LED walls and floors. Though filmed on a virtual stage and streamed globally, the multi-camera, longform broadcast approach preserved the authenticity and emotional energy of a live performance.

"According to Alicia Keys, this was her most amazing performance ever." – Forbes

Full case study: Aggressive

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