Nickelodeon Upfronts – Lincoln Center

For Nickelodeon’s Upfronts at Lincoln Center, we tackled a 10-projector mapping setup on what the team affectionately called “the birthday cake”—a bold, multi-tiered structure that served as a dynamic centerpiece for the event.

In addition to projection mapping, we handled LED rendering across a few hundred blades, creating a layered, high-energy visual experience. For the Pitbull performance, we built a custom content and VJ engine, ensuring the visuals kept up with the energy of his set.

A big, bright show with a fantastic team—always a blast bringing this kind of large-scale visual production to life.