Sheraton Experience – Times Square

BMF Agency brought us in to design an entry experience for the Sheraton demo space—something to help guests transition from the hectic, hot streets of Times Square into a more calm and immersive environment.

We built a generative particle engine in TouchDesigner, using real-time wind simulations and falling leaves sourced from Sheraton’s branding. The content seamlessly spanned six projectors and four monitors, creating a unified visual flow. While the monitors cycled through key data points, the wind engine ran across the hallway walls and floor, wrapping visitors in a dynamic yet soothing atmosphere.

Executed as a turnkey production with LiveX, bringing together tech and design for a seamless brand experience.

Credits:

• Agency: BMF

• Production: LiveX

• Engine & Mapping: TouchDesigner