To launch Verizon’s 5G Ultra Wideband network, we helped create a 37-minute XR broadcast that blended film, design, and cutting-edge virtual production, seemingly bending time and space.

Shot entirely on an immersive LED stage and hosted by Elizabeth Banks, the show featured Verizon CEO Hans Vestberg, Ming-Na Wen, Terry Crews, Brittany Howard, and more. A major highlight was a technological first—seamlessly connecting SoFi Stadium in LA to the XR stage in real time, without CG or post-production, for a live conversation between Hannah Storm and Banks.

Created with Momentum Worldwide and McCann Worldgroup, the show was directed by Aggressive, with SIXA leading technical direction.

Credits:

• Client: Verizon

• Agency: Momentum Worldwide

• Direction & VFX: Aggressive

• Technical Director: SIXA